LISTEN • Should you use social media at all? • What you want to accomplish? • What are your primary and secondary goals? • Who is your ideal customer on web? • Are there people already talking about you?• How you will measure success? • What are cultural and social internet traditions in Pakistan / South Asia? | ENGAGE • Who are influencers in your target community, are you reaching to pre-existing network of trust? • Which platform and tools are right for you and why? • Does your engagement covers marketing, customer service and brand awareness? • Are you awarding your active fans the way they want? • Do your customers know you're listening to them? | CREATE • Are you making changes in our organization as per feedback from your customers? • Are your customers happy with you, do their friends know about this? • Is online marketing properly aligned with your organization's overall communication? • Is you business growing because of online engagement? • Are you happy with ROI of social media? |


